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Business mind


Volume 1, Number 1

Inside this issue...

Dear [Name],

Oil prices rise... And so should your business!

This month's rising oil prices affect us all. Suppliers look at the cost of deliveries. Retailers worry about knock-on price rises. Even soccer moms start to wonder about the benefits of carpooling.

At times of change, it's wise to worry. But it's wiser still to let others worry while you get an edge on the opposition. If you can figure out where the new winds are going to blow your competitors and your buyers, you can maneuver first -- and sail ahead of the pack.

In this edition, we reveal how you can cash in when times are hard,
point out how to make the most of the resources at your fingertips
and make you a special offer that's perfect for these challenging
times.

Whatever the state of the business environment, this is the time to
ask what you're doing to profit from your competitors' problems --
and ask us what can we do to show you the clearest path ahead.

Joe Smith,
CEO Bisint
Business Intelligence For The Smart Seller

5 WAYS TO CLIMB WHEN THE ECONOMY IS DOWN

When the economy is under pressure, small business owners are the first to feel the pinch. Buyers push for bargains, offers have to look extra-special and dreams of fast expansion can disappear faster than hot new leads.

For the smart manager though, tough times can be good times to push ahead. If you're finding that sales are hard to come by, you can be sure that your competitors are feeling the heat too.

Here are 5 techniques to win new ground while everyone else is hunkering down:

1. Stay Smart
Knowledge is always key but when the economy is slow you can't make a decision without it. Forget the fog of war; when the fight is hardest you need a clear view of the battlefield.

2. Pick Your Battles
Not all of your competitors will be around in a year or two's time. When they go down you want to be sure their customers come to you. Use this time to identify the stragglers and get ready move in on their markets.

3. Join Forces
This could also be a good time to buy. If you've got the finances, snapping up a competitor could land you a bargain and an opportunity to grow. Do you have a shopping list?

4. Give Them More
Tough times are bad times to be mean. Know what your
competitors are offering their customers and exceed their
expectations if you can. Show your buyers that you still love them and they'll love you right back.

5. Look For Holes
Finding ways to make efficiencies can be tricky, so use your competitors as mirrors. If they're leaking cash maybe you're dripping bucks too...


With the right knowledge and informed decisions any smart business owner can keep growing even when oil prices are high and buyers hesitant. Bisint gives you the analysis, the intelligence and the advice you need to plan ahead!

MAKING SENSE OF YOUR STATS

The Chairman of the Federal Reserve has a difficult job. Life though is a lot easier for him than for many other decision-makers. Not only does he have a giant staff of advisers, but the types of figures that he uses to make his decisions -- the CPI, GDP, the overall unemployment rate -- haven't changed in years. When he looks at his stats, he knows exactly what they mean.

For many business owners though, especially those trading online,
that just isn't true. New kinds of statistics seem to be created every
day and established figures can suddenly change their meaning.

Instead of reading the columns and seeing the decision, managers
are left wondering what those numbers represent. Should clicks be
unique? Are page views more important than impressions? What's
the difference between CPM and CPC?

And most importantly, what changes have had the biggest directeffect on revenues?

If you're selling online, it's vital that you know exactly what your stats mean. And that's just as true when you're selling offline too.

That's why every business report supplied by Bisint includes a quick glossary that explains all the technical terms we've used.

Sure, we expect that you'll already be familiar with most of them. But it's the new terms and the changed terms that can mark the difference between long-term success and a very fast failure.

No matter how confident you feel, always take a quick look at the
glossary we provide -- and make sure you're up to date with all the
changes and phrases.

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Our behind-the-scenes look at AdSense success has been so popular that we've followed it up with a special tell-all report on Kontera, a unique keyword-based advertising system.

For a limited time only, we're offering newsletter subscribers a free copy of How To Succeed With Kontera with every order of Learn AdSense Secrets.

That's a $75 dollar value worth much more in revenues!

Order yours now by writing to This email address is being protected from spam bots, you need Javascript enabled to view it

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