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High Lights


Volume 1, Number 1

Inside this issue...



Dear [Name],

Cars are complicated things. It's not just that there are so many different ways to make them look right - and that giving them that look can often take the best part of a Sunday afternoon - but any work that you put into your car can sometimes have the sort of consequences that you just never expected. 

On e of those consequences is the effect that your work will have on your car’s value.  

While many car fans believe that they can recoup the cost of their efforts when they sell their vehicle, most are shocked to find that their work has in fact made their car almost unsellable. By creating a look that’s both attractive and unique, they’ve built a car that can only have one owner.  

And it needs to be one careful owner too.  

For true car lovers the slightest scratch on the paintwork is worse than an ugly scar: it doesn’t matter how great the body, all they can see is the damage. That’s why it pays to make sure that your car not only looks good, but stays protected.

In this week’s newsletter, we’re going to look at the effect of customization on car costs and values, and point out some ways that you can both be noticed and stay safe.

And don’t miss our special offer at the end of this newsletter! It’s a fantastic opportunity for anyone who wants their car to stand out from the crowd. So place your order today!

[Your Name]
[Your Title]
[Your Company Name]

THE REAL COST OF CAR CUSTOMIZATION — AND WHAT YOU CAN DO TO KEEP IT LOW


Turning a street car into a serious-looking -- and high-performing -- hotrod can cost. The accessories cost money. The installation can cost money. And sometimes maintenance can cost money too. For most motor fans though, those dollars represent not an expense but an investment. In return for their hard earned  

cash, they get a personalized vehicle that’s both unique and unmissable. 

But what car fans can also get with their customization is a slashed resale price, a target for thieves and giant fights with insurance companies when it’s time to file a claim.

But what car fans can also get with their customization is a slashed resale price, a target for thieves and giant fights with insurance companies when it’s time to file a claim.

While many car hobbyists are aware of the price of the latest accessories, few understand what their changes can do to the price of their car or the cost of their insurance.  

Boom Box Or Blue Book?
The biggest misconception about customizing a car is that it automatically adds value. If you’ve spent several thousand bucks installing a state-of-the-art sound system and making your engine roar like a lion with a loudhailer, you might expect to be able to add those dollars to the ticket price. After all, they cost you money and made your car better.  

Well, they made the car better for you... but not everyone wants to drive a car with extra-loud pipes and a stereo that’s more powerful than their home theater system. In fact, the more you personalize your car -- the more it becomes a reflection of you -- the harder it’s going to be to sell it to someone else. Instead of receiving Blue Book value plus the cost of customization, you’re more likely to get a fraction of what you paid for the car.

Attracting Eyes... And Thieves
And that’s if everything you’ve installed makes it as far as resale. One of the risks of building a car that attracts eyes is that it can also attract thieves. Expensive music systems, built-in DVD players, even the wheels themselves can be hot targets for roaming criminals. Leave your customized car outside your house and you could wake up to broken windows, bare wires and an axle on cinderblocks. And an insurance company that doesn’t want to know because you didn’t tell them what your car contained. 

Drop The Extras And Lower The Costs
Fortunately, there are a few things you can do to lower your expenses. The easiest is to focus on customization techniques that are easy to uninstall when it’s time to move on to another model. Un-souping your engine might be difficult and expensive but uninstalling your speaker system could be little more than an afternoon’s work, and cutting out the underglow would just be a matter of playing with some plugs. In no time, you’ll have restored the look of the car, and its resale value.    

Similarly, unless you’re prepared to pay the insurance company a small fortune every month, it’s a good idea to avoid tune-ups that radically alter performance. Giving your Cortina the power of a Corvette, for example, will give you a premium to match. 

The bottom line is that accessorizing your car might not be as much fun as increasing the acceleration but it can still give you a serious-looking car for sensible cash.

IMPROVED YOUR CAR’S LOOK AND PERFORMANCE? THEN YOU’LL WANT TO KEEP IT!  

Wouldn’t it be great if every time you pulled out onto the road, everyone else pulled off? You could just ram your foot down, push the car as hard it’ll go and not worry about getting stuck behind some pensioner chugging along in the fast lane or being cut up by a roadhog who believes the best place on the road is in front of your fender.

It’s never going to happen. Your car might be all yours but the streets are for everyone.  

And that means you’ve got to share them with the kind of people who believe that dents are decoration and accidents as much a part of driving as double parking and the DMV.  

That’s why you’ve got to protect yourself.  

Maybe you drive like a champ but when so many people on the road are driving like trained chimps being seen on the road isn’t just about having good looks -- it’s about smart safety too.  

Driving a car that catches the eye certainly helps. When you’ve got the sort of bodywork that turns heads and wins attention, there’s not much chance of someone saying “Sorry pal, I just didn’t see ya!”   But a low chance isn’t the same as no chance. Even if your customization makes your car unmissable, there’s no guarantee that you’re going to give a second look to a run-down Escort with more scratches than paintwork.  

If that car turns up in your blind spot just as you’re shifting lanes, your go-faster stripes could be joined by some serious paint-scrapes.   When you’ve spent a bunch of weekends and a lot of cash sprucing up your car, you really don’t want that to happen.  

That’s why car customization companies are turning their attention to tools that both look the part and keep the car safe. 

Muth’s LED Signal Mirrors, for example, add a flashing chevron to the wing mirrors so that everyone can see exactly what you’re planning... whether their field of vision is blocked by an SUV or by the fact that they’re passing right next to you.  

Tired drivers might not pay too much attention to another set of blinkers but these signals will help your intentions stand out on the road.  

And Gentex’s tinted mirrors automatically adjust the glare in the glass so that you don’t get blinded every time someone behind you flashes their lights in the night.

For anyone who’s used to driving home in the early hours of the morning, they’re a must-have. Together with wing mirrors that do more than reflect what’s happening behind your back, they’ll keep you safe... and seen.


Fuzion Under Car Neon Light Kit Plummets In Price!

The price of the Fuzion Under Car Neon Light Kit has been massively slashed. The four neon tubes, available in eight colors and packed in high impact acrylic for long-lasting looks, can be easily fitted under the car, along truck bed rails and anywhere you want to impress. They require no special training to install and always look fantastic.

And they’re now available for just $79.95... a whopping 47% off the recommended retail price.

Grab yours today at ___.com!

You have received this newsletter free of charge from ___.com, a leading car accessories company because you subscribed at [your website]. If you wish stop to receiving this free information please send an email to unsubscribe@___.com.  Published under license by ConstantConversions.com.

 
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