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The Right Mix

 


Volume 1, Number 1

Inside this issue...

Dear [Name],

Becoming a bartender means more than memorizing a stack of drink recipes and knowing the difference between whisky and whiskey. It means knowing how to work the crowd, understanding how to handle a rush and doing everything you can to turn your knowledge into an income that makes bartending the best job in the world

At [insert company name], we’re here to help you with every aspect of the bar business. Whether you’re just learning your first mixes or you’re an old hand with the shaker, you can never know too much about life behind the bar or do what you do too well.

One of the most important aspects of bartending is encouraging your customers to dig deep and fill your tip jar. It’s not just the money — although that certainly helps — there’s just no better evidence that you’re great at your job than a pocket full of rewards. In this newsletter, we’re going to offer some sound advice to send your tips through the roof.

And while bartending is a fantastic job, it’s an even better career. One way to build that career is to turn your name into a bar brand. We’ll explain a few ways you can do that too.

Becoming a bartender is a fantastic choice. We’re here to help you make that choice successful. To learn more, check us out at [insert URL].

[Your Name]
[Your Company Name] 

WHAT IT TAKES TO GET THE TIPS

Bartenders have to do many things during their time behind the bar. They have to remember the orders they’ve received. They have to mix the right ingredients in the right glasses to make a series of perfect cocktails. They have to keep the customers entertained, enjoying themselves and spending money.

And they have to make a living.

Bartending is one of those rare jobs in which your income will depend directly on your ability. If an accountant has a bad day at the office, his monthly paycheck won’t be affected. If you have a bad day behind the bar, you’ll feel the effects in your pocket. While many bars will pay a minimum hourly wage, it’s the tips that will really define your financial success as a bartender. 

There are a number of things that you can do to maximize your cash takings — and they aren’t always the things you might expect.

  • Take Your Time
When the crowd’s a crush and the orders are flying in, taking your time might be the last thing on your mind. While shooting out your drinks as quick as you can will get you basic tips, they won’t get you the extra cash that comes with a special touch.

Move fast, but also take a second to give each customer a smile with their drink. And when someone new joins the throng, catch his eye and tell him you’ll be with him in a minute. There’s nothing worse than waiting at the back of a line wondering when you’ll be served. Let each customer know he’s not just a face in the crowd — even if that takes a tick — and you’ll add a touch that wins rewards.

  • Make Each Tip An Event
This is a very easy method. If you can turn each tip into an event that adds atmosphere to the bar, you make tipping interactive, give your customers something back for their buck and encourage them to do it more often.  

You could hang a bell from bar and give it a ding whenever you’re told to keep the change. You could squeeze a horn every time you’re given a few extra dollars or you could wave a flag whenever you’re tossed a tip. Whatever you do, make it fun and you should find yourself making it more often.

  • Learn To Sell
As a bartender you’re not just a guy or gal with a glass; you’re an expert who knows much more about mixing than your customers do. That means that you can give some solid recommendations about the kinds of drinks that your customers should be drinking — and you should be doing it. After all, if a customer takes your advice and discovers a new drink, she’s in your debt.

So next time someone orders a Martini, suggest a dirty Martini and see if that doesn’t double your takings.

BUILDING A BARTENDING BRAND

Every bar is different and every bar is special. Whether it’s the Irish music playing in the background, the giant Mexican flag on the back wall or the sports pennants filling every space behind the bar, it’s those differences that distinguish each venue and bring in the customers.  

As a bartender you should be looking for a way to distinguish yourself too. The best way to do that is to give yourself a specialty, a unique skill that no other bartender can do and which your customers can be sure of receiving from you.  

That could be something as simple as a cocktail — either one you’ve created yourself, or one that you know few people make, such as a Hemingway Daiquiri (rum, lime juice, grapefruit juice, maraschino liqueur and sugar). Make it your signature drink and you’ll quickly find that you’re making a name for yourself.  

Or you could go for an ingredient. There are few people these days, for example, who know what to do with sloe gin. Learn a cocktail which uses that ingredient, and again, you’ll show that you’re more than an average bartender, and have something extra to give your customers.

And if you’re not sure what drink to use, don’t sweat it.   Tie your drink into the bar’s theme and you’ll not only build your name, you’ll secure your position. So if you work in a Mexican bar, learn how to create a perfect Mexican Mother or a Mexican Flag. If you work in an Irish bar, highlight your Hot Irish. And if you work in a sports bar, create a drink that matches the local team’s colors. That’s very easy to do.  

In fact, appearance can be another way of specializing. You could market yourself as an expert on layering by building up your repertoire of layered drinks and offering them to customers. Or you could pick a color and produce an attractive drink that’s always a talking point on tables. There are plenty of drinks with vivid tints that make any drink look outstanding. Take your pick and create a cocktail in your favorite color.

You could even specialize in a particular tool.  

Maybe you could become a whiz with blended drinks, a maestro with a muddler or a magician with a mojito machine.

In a bar, it’s not just the customers whose names should be known — the bartender deserves his shot of fame too... and a chance to build his or her own brand. Whatever you choose, be sure that the drink that makes your name is perfectly made and well-promoted. 

GIVE YOUR ARMS A BREAK AND HELP YOUR CUSTOMERS STAND TALL!

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